IVANA JEWELS

  • SEO & LOCAL SEO — IVANA JEWELS

From 1.91M to 4.01M impressions.

How a technical-first SEO programme turned Ivana Jewels into one of India’s most visible lab-grown diamond brands — doubling search impressions and multiplying SERP presence fifteen-fold in five months.

Client

Ivana Jewels

Industry

Fine Jewellery

Timeline

Q4 2024 – Apr 2025

Channel

SEO + Local SEO

4.01M

Search impressions, up from 1.91M at baseline
 

+231%

Growth in top-3 keyword rankings — 29 to 96
 

1,085

Peak SERP features, from 69 at baseline
 

40.7K

Organic clicks in the latest reporting period
 
  • The Client

Ivana Jewels crafts sustainable luxury across ten Indian cities.

One of India’s fastest-growing lab-grown diamond brands — conflict-free, certified fine jewellery sold through showrooms in Delhi, Mumbai, Surat, Noida, Pune, Hyderabad and beyond. Their organic search presence didn’t reflect that scale.

ivanajewels.com ↗

Industry

Fine Jewellery

Website

ivanajewels.com ↗

Product

Lab-Grown Diamonds · IGI, GIA, SGL & EGL certified

Retail Footprint

Founded 2023 · 10+ cities across India

Starting Position

1.91M impressions · 27.6K clicks · 1,300 keywords · 69 SERP features

Primary Goals

Fix the technical foundation · Own high-intent jewellery terms · Drive showroom visibility city by city

  • The Challenge

Ranking everywhere.
Winning almost nowhere.

Ivana Jewels was already appearing in search — 1.91M impressions a month proved the demand was there. The problem was position. The brand sat on page two and three for the terms that actually sell diamonds, with almost no rich results to pull clicks.

Impressions Without Clicks

1.91M impressions converting to just 27.6K clicks — a click-through rate that told us the brand was visible but never in the positions where buyers actually click.

1.91M
impressions at baseline

No Premium Positions

Only 29 keywords in the top 3 and 67 in the top 5 out of 1,300 ranked. Competitors owned every high-intent lab-grown diamond and engagement ring term.

29
keywords in the top 3

Missing Structured Data

69 SERP features across the whole site. No product, FAQ, review or breadcrumb schema — so no rich results, no price snippets, no ratings in search.

69
SERP features at baseline

Showrooms Invisible Locally

Ten-plus physical stores with no city-level optimisation. Alongside crawlability, site structure and indexation gaps found in the opening audit.

10+
cities with no local SEO layer
  • The Strategy

Four phases.
Six pillars of work.

We sequenced the work so nothing scaled before the foundation could carry it — technical first, then content and on-page, then schema to win rich results, then authority and local reach to compound the gains.

Phase 01

Foundation

Campaign start — Q4 2024

  • Full technical audit: crawlability, indexation, site structure
  • Internal linking architecture rebuilt
  • Core Web Vitals and page speed remediation
  • Baseline mapped: 1.91M impressions, 1,300 keywords

Phase 02

Content & On-Page

Dec 2024 – Feb 2025

  • Keyword-mapped content across the full buyer journey
  • Meta titles, descriptions and heading hierarchies rewritten
  • Informational through to high-intent collection pages
  • Early signal: impressions to 2.31M, top-3 from 29 to 52

Phase 03

Schema & SERP Features

Feb – Mar 2025

  • Structured data for products, FAQs, reviews, breadcrumbs
  • Rich result and featured snippet targeting
  • FAQ-rich content built around real buyer queries
  • SERP features peaked at 1,085; keywords to 2,900

Phase 04

Authority & Local Scale

Mar 2025 – Ongoing

  • Backlink profile analysis and targeted link building
  • City-specific optimisation for 10+ showrooms
  • Domain authority pushed on competitive diamond terms
  • Peak traffic 32,000 visits; impressions to 4.01M
  • The Results

Numbers that speak for themselves.

Keyword Positions

Ranked keywords by position band — baseline vs. April 2025

  • Why It Worked

Six pillars that
made it compound.

Nothing here was a single lever. Each pillar removed a constraint on the next — which is why the curve steepened rather than flattened across the five months.

01

Technical SEO

Full site audit covering crawlability, Core Web Vitals, site structure and indexation — eliminating every barrier between Ivana Jewels and page one.

→ A foundation that could carry content at scale

02

Content Strategy

Keyword-mapped content targeting buyers at every stage — from “what are lab-grown diamonds” through to high-intent product and collection pages.

→ Ranked keywords grew from 1,300 to 3,100

03

Schema & SERP Features

Structured data for products, FAQs, reviews and breadcrumbs — fuelling the leap from 69 SERP features to over a thousand.

→ 1,085 SERP features at peak, a 1,472% uplift

04

On-Page Optimisation

Meta titles, descriptions, heading hierarchies and internal linking — refined to push existing pages up the rankings with maximum efficiency.

→ Top-5 keywords tripled from 67 to 198

05

Authority Building

Backlink profile analysis and targeted link building to strengthen domain authority across competitive jewellery and lab-grown diamond search terms.

→ Impressions more than doubled to 4.01M

06

Local SEO

City-specific optimisation for 10+ showrooms — ensuring visibility for high-intent local searches in Delhi, Mumbai, Surat, Noida and beyond.

→ Showroom pages visible in every retail market
"

We went from being virtually invisible on Google to ranking for over 3,000 keywords in just a few months. The team understood our brand deeply and delivered results that genuinely moved our business forward.

Founder

Ivana Jewels · Surat, Gujarat

  • Ready to grow

Is your brand
invisible where it matters?

If you’re in retail, D2C, or any multi-location business — you’re likely where Ivana Jewels was five months ago: seen in search, but never in the positions that sell. Let’s change that.

  • Audit your technical SEO foundation
  • Find the keywords you're close to winning
  • Map schema and rich-result opportunities
  • Build a city-by-city local visibility plan